ROMDATA’s marketing objective in its first year of operations is to capture 20% of the Carpassian computer market.  The Company will achieve this objective in several ways.  First, ROMDATA’s exclusive supplier agreement with Convergence International, the only full service  retailer of Western computer equipment in Carpassia, guarantees that only ROMDATA’s products will be sold when orders are placed.  Second, CI has already received a large order from the Department of Energy.  CI expects to receive additional government orders in the next three months.  Third, the Carpassian computer market will largely consist of state enterprises in its first year because of that sector’s access to capital.  Both ROMDATA and Convergence International have strong ties to this sector. 

As the Carpassian market economy develops, the computer equipment market will extend to  private enterprises, foreign companies and home computer users.  As this occurs and competitors enter the market, ROMDATA’s market share will remain the same, but the size of the market will increase.  This will translate into higher revenues for ROMDATA..  

To accomplish these objectives, ROMDATA will use its private branding strategy to build brand loyalty and recognition.  ROMDATA’s equipment will be innovative, reliable and accessible.  In this scenario, speed to market is essential.  Currently, larger competitors consider the Carpassian market too small so there is little organized competition.  However, as the market economy evolves and the demand for computer equipment increases, these companies will enter the market.  By being the first to market, ROMDATA will have a first mover advantage.  It will establish a market presence early in the minds of Carpassian consumers.